World’s first international marijuana brand, Marley Natural has started rolling and who else but Bob Marley is going to be the face of it. Bob Marley’s family has teamed up with a private company to launch this brand.
Marley Natural will be offering “heirloom Jamaican cannabis strains” the ones which the reggae superstar loved.
Bob’s daughter Cedella Marley was joyed when this news came to her “My dad would be so happy to see people understanding the healing power of the herb,” she said adding “He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity.” Cedella thinks that this is the best way to honour his Bob Marley’s legacy.
The cannabis company plans to ship its products to areas where recreational use is legal by the end of 2015. The Chief Executive, Brendan Kennedy rightly thinks that there is no better cultural icon who can be related to pot.
It has been three decades since his death and he is more popular today as compared to any time in his entire lifetime. In fact he is in the list of one of the highest paid celebrities post deaths and this deal might just take him to the number 1 spot of the list currently led by Michael Jackson.
Globally the legal and illegal sale of marijuana accounts to about USD 150-200 billion according to Kennedy. Kennedy sees this as a game changer for cannabis and feels Marley Natural could be a brand like Starbucks and and would emerge in the way alcohol brands emerged after initial prohibitions. 70% of United States has some or the other form of marijuana legal as of today and the number is increasing for the recreational use.
In Kennedy’s engagement with Bob Marley’s family in last one year they have learned that Bob viewed the herb differently.
Rita Marley. Bob’s widow says “My husband believed ‘the herb’ was a natural and positive part of life and he felt it was important to the world. He looked forward to this day.” According to Bob cannabis was “sacrament” sanctioned by the Bible, he used to refer to Psalms 104:14, “He causes the grass to grow for the cattle, and herb for the service of man.” His herb was cannabis.
Colorado, Washington, Oregon, Alaska and the District of Columbia allow legal sale of pot for recreational purposes. Colorado alone collected $26.7m in form of license fees and taxes on marijuana sales in September 2014.